App store optimization (ASO) is the process of improving the visibility of a mobile app in an app store (such as iTunes for iOS or Google Play for Android). Just like search engine optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.
ASO Tools
Although not all of the following tools are 100% free, they have free versions with very helpful features. I suggest you start with Sensortower or Appannie and once you master them you can try out the other tools.
EDITOR'S CHOICE: Appannie.com- Highly recommended. App Annie is the secret weapon for app store marketers, providing industry-leading app store analytics and market intelligence. There is also a blog with useful tips.
Sensortower.com- Powerful platform for improving search visibility and increasing downloads of your app on the Apple App Store and Google Play. There is also a blog with useful tips.
Mobiledevhq.com- There is also a blog with useful tips.
Searchman.com-Data Galore for App Store SEO & Competitive Intelligence
Mobileaction.co- Mobile Action is the all in one place for you to get the latest analytic, data analysis, ad management, keyword research, competitor analysis and many more app data. There is also a blog with useful tips.
Apptweak.com- AppTweak is an online easy-to-use platform helping to increase your app ranking & downloads offering you an instant detailed ASO report. There is also a blog with useful tips.
Appfigures.com- App tracking platform for app developers and publishers. They automatically grab and visualize everything that matters by combining sales & download numbers, world-wide reviews & ranks, and other juicy data into powerful, easy to understand reports.
Topappcharts.com - See the daily App Store sales rank of all apps for the past 30 days.
Appnique.com- Appnique is a tool or service that will give you the pre-launch and post-launch analysis of an app. With this tool, you will be able to identify the keywords along with your main competitor’s. Not to mention that the ever-changing customer trends will be tracked as well. So, this simple yet alluring app store tool will definitely help to make your app more visible on all the platforms.
Similarweb.com - Get insights for any website or app
Straply.com- It provides loads of app store optimization tools in all-in-one package.
Appcodes.com- Perform App Store SEO, track your competitors, check out popular keywords, dispense your apps' promo codes effectively.
Appmind.co- It allows to Search for Any App's Active Keywords, Track Search Positions, Analyze Competitors, Translate Keywords into App Store's Most Popular Foreign Languages and even get Real-Time Email Notifications about Search Rankings.
Keyword Discovery Tools
Niche Finder Mobile - Paid software that allows you to quickly & easily find keywords that get searched a ton in the mobile world, and have little to no competition in both the Apple and the Android stores, so you can rank highly super quickly and easily, getting you more downloads, & making you more money
Google Keyword Planner -This free tool provided by Google allows you to find search traffic by keyword on Google. The web traffic is not the same as app store traffic but it’s still a great tool to find keyword you could have missed.
Google Trends - Complementary to Google Keyword Planner (above), Google Trends let you visualize how less/more popular keywords are in Google Search over time.
Onelook.com- Great for finding synonyms
Thesaurus.com- Enter a word and get synonyms.
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