Apart from offering paid apps, there are a number of other ways to monetize your mobile applications. This is a list of typical methods. Obviously, each application is different and you should experiment with different combinations of these and other monetization methods to determine what works best for you.
Affiliate Marketing: Unilead is an affiliate marketing network that specializes in mobile. Affiliate marketing allows you to choose the offers (ads) that will be displayed in your app. Offers are usually CPI (Cost Per Install) and you know exactly what you get paid per install. If you are using an advertising network that allows mediation, you can display offers from other online affiliate networks like Shareasale and Maxbounty.
Surveys: PollFish - By installing the pollfish SDK in your app, you allow surveys to be displayed in your app and you earn money each time a survey is completed. Users who answer surveys get the chance to win prizes.There is also a demo app you can download to see how everything works.
In app purchases: Soom.la offers a free solution for integrating in app purchases into games. It's compatible with iOS, Android and game development frameworks such as Unity and Cocos2d.
Location analytics: Placed - By using the Placed Affiliate SDK, you will start turning location into monthly revenue. Placed measures mobile device information, including location, for market research purposes. Developers implement the SDK, user opt-in, and, in exchange, the developer earns incremental income.
Rewards: Kiip - By rewarding users during in-app events called “moments”, developers make money while rewarding users.
Incentivized installs: TapJoy – Apple might have banned incentivized installs, but if you’re an Android developer, offering game currency or virtual goods in exchange for an install is a monetization model that ad networks like Tapjoy and its customers have profited from.
Advertising networks: This is the most common method for monetizing free apps. There are dozens of mobile ad networks out there, and there are new ones starting up all the time (see the table below). Here is a short list of top mobile app advertising networks that you should consider:
Affiliate Marketing: Unilead is an affiliate marketing network that specializes in mobile. Affiliate marketing allows you to choose the offers (ads) that will be displayed in your app. Offers are usually CPI (Cost Per Install) and you know exactly what you get paid per install. If you are using an advertising network that allows mediation, you can display offers from other online affiliate networks like Shareasale and Maxbounty.
Surveys: PollFish - By installing the pollfish SDK in your app, you allow surveys to be displayed in your app and you earn money each time a survey is completed. Users who answer surveys get the chance to win prizes.There is also a demo app you can download to see how everything works.
In app purchases: Soom.la offers a free solution for integrating in app purchases into games. It's compatible with iOS, Android and game development frameworks such as Unity and Cocos2d.
Location analytics: Placed - By using the Placed Affiliate SDK, you will start turning location into monthly revenue. Placed measures mobile device information, including location, for market research purposes. Developers implement the SDK, user opt-in, and, in exchange, the developer earns incremental income.
Rewards: Kiip - By rewarding users during in-app events called “moments”, developers make money while rewarding users.
Incentivized installs: TapJoy – Apple might have banned incentivized installs, but if you’re an Android developer, offering game currency or virtual goods in exchange for an install is a monetization model that ad networks like Tapjoy and its customers have profited from.
Advertising networks: This is the most common method for monetizing free apps. There are dozens of mobile ad networks out there, and there are new ones starting up all the time (see the table below). Here is a short list of top mobile app advertising networks that you should consider:
- Startapp - Global network that supports iOS, android as well asframeworks such as Unity, Marmelade etc.
- LeadBolt - Supports IOS, Android, Windows phone
- Epom.com - Epom Market allows Publishers to display ads on your website, blog, app or mobile site, with content from high-quality advertisers. Epom Market offers category-targeted, mobile, and local ads to best target your users.
- Chartboost - Allows developers to freely cross-promote their own apps internally, as well as sign-up to a more traditional paid ad network model.
- AdMob - Basically Google ads for mobile.
- Revmob - Instant analytics and reporting data. Supports IOS, Android, Corona, Unity
- AppLovin - 300+ major brands in retail, travel, lifestyle, gaming and more.
- Mobilecore - Weekly payments, branded units and support from dedicated Account Manager.
- Adtwirl.com - Performance-based, auction-style mobile ad network. Mainly targeting the markets of Russia and Ukraine. Also a link/banner exchange network in 1:1 exchange ration.
- Adcolony - Video advertising network mainly for English speaking countries.
- Vungle - Video advertising network mainly for English speaking countries.
- iAd - Apple's advertising network, only for iOS
| Network | Platforms | Models | Formats | Key Markets |
| Aarki | Android, IOS | CPC | Banners | USA |
| Adatha | Android, IOS | CPA, CPC, CPI | Interstitial, Rich Media, Video | Global |
| AdBlue | Android, IOS, Mobile Web | CPA, CPC, CPI, CPM | Banners, Interstitial, Native, Notifications, Rich Media, Video | Global |
| AdChina | Android, HMTL5, IOS, Mobile Web | CPC | Banners, Display, Rich Media, Video | China |
| AdColony | Android, IOS | CPM | Rich Media, Video | USA |
| Adelphic | Android, IOS, Mobile Web | CPC | Banners, Rich Media | USA |
| AdFalcon | Android, Blackberry, IOS, Mobile Web, Windows Phone | CPC | Banners | Dubai, Jordan, Middle East |
| AdIQuity | Android, IOS | CPC, CPM | Banners, Text Ads | India |
| AdMaxim | CPA, CPC | Audio, Banners, Rich Media, Text Ads, Video | Australia, Europe, France, Germany, UK, USA | |
| AdMob | iOS, Android, Windows Phone | CPC | Banners, Rich Media | Asia, Europe, Global, Japan, South Africa, UK, USA |
| Admoda | Android | CPC, CPM, Flat Rate | Banner, Post-roll, Text, Click-to-Call | UK, UK |
| adQuota | Android, HMTL5, IOS, Mobile Web | CPC, CPM | Banners, Coupons, Interstitial, Rich Media, Video | Europe, Nordic, Poland |
| AdTapsy | Android, IOS | CPM | Banners, Interstitial, Rich Media | Europe, USA |
| Adtwirl | Android, IOS, Mobile Web | CPA, CPC, CPD, CPI, CPL, CPM | Rich Media | Russia, UK, Ukraine |
| Adultmoda | Android, Mobile Web | CPC | Banners | Europe, South Africa, UK |
| Adwo | Android, IOS | CPC, CPM | Banners, Rich Media, Text Ads, Video | China |
| AerServ | Android, IOS | CPM | Banners, Native, Rich Media, Video, Virtual Currency | Global, USA |
| Airpush | Android | CPC, CPM | App Icon, Messaging, Notifications, Offerwall | Global, USA |
| Amobee | Android, IOS | CPA, CPC, CPM | Banners, Rich Media, Video | Asia, Israel, Latin America, UK, USA |
| AppFlood | Android, Unity | CPD, CPI | Content Lock, Interstitial, Offerwall | Asia, Europe, Global, Latin America, UK, USA |
| Appia | Android, IOS | CPI | Offerwall | USA |
| Appkey | Android | CPC, CPI | App Icon, Banners, Interstitial | USA |
| AppLovin | Android, IOS, Mobile Web | CPA, CPC | Custom | USA |
| Appnext | Android, Corona, HMTL5, IOS | CPI | Interstitial, More Games, Notifications | Global |
| AppOptim | Android, Basic4Android, HMTL5, Marmalade, Phonegap, Unity | CPC, CPI | App Walls, Interstitial, Offerwall, Social | Europe, France, Global, Israel |
| Appsfire | Android, IOS | |||
| Avazu | Android, IOS | CPA, CPC, CPI | Banners, Interstitial, Text Ads | APAC, Asia, China, Latin America, Middle East, USA |
| Avocarrot | Android, IOS, Mobile Web | CPA, CPC, CPM | Banners, Native, Rich Media, Text Ads | Europe, UK |
| Axonix | Android, IOS, Mobile Web | CPC, CPM | Banners, Interstitial, Rich Media, Video | USA |
| Bidstalk | Android, IOS, Mobile Web | CPA, CPC, CPI | Banners, Rich Media, Text Ads | Singapore |
| Buzz City | Android, IOS, Mobile Web | CPC | Banners | Asia, India |
| Byyd | Android, IOS, Mobile Web | CPA, CPC | Banners, Rich Media, Text Ads | USA |
| Cauly | Android, IOS | Rich Media, Video | Asia, Korea | |
| ChartBoost | Android, IOS | CPC, CPI | Content Lock, Interstitial, Offerwall | Global, USA |
| Chartboost | iOS, Android | CPC, CPI | Content Lock, Interstitial, Offerwall | Global, USA |
| Dmg | Android, IOS, wap, Windows Phone | CPA, CPC, CPL, CPM, dCPC | Audio, Banners, Interstitial, Rich Media, Video | Global |
| Epom | Android, IOS | CPA, CPC, CPL, CPM | Banners, Interstitial, Rich Media | Canada, Europe, Germany, UK, Ukraine, USA, US, USA |
| Ezmob | Android, IOS | CPA, CPC | Custom | Canada |
| Facebook mobile app ads | Android, IOS | |||
| Flurry | iOS, Android | CPC, CPM, CPI | Banner, Interstitial, Video, Takeover | |
| Fuse Powered | Android, IOS, Mobile Web | CPA | Banners, Rich Media, Text Ads | |
| Fyber | Android, IOS | CPA, CPD, CPI | Content Lock, Interstitial, Offerwall | Germany, USA |
| iAd | iOS | CPC | Banner, Smart Banner, Interstitial | USA |
| InMobi | iOS, Android, Windows Phone | CPC, CPM | Banner, Expandable, Interstitial, Video, Text, Rich Media | Europe, India, Japan, Kenya, South Africa, UK, USA |
| Inneractive | Android, IOS | CPC, CPD, CPI, CPM | Banners, Rich Media, Video | Global, USA |
| Instal | Android, IOS | CPI | App Walls, Banners, Display, Interstitial, Offerwall, Popups, Rewards, Search, Text Ads, Video | Asia, Europe, italy, Latin America, USA, US |
| Jampp | Android, IOS | CPC, CPI | App Icon, Banners, Content Lock, Interstitial, Messaging, Notifications, Offerwall | Argentina, Brazil, Chile, Colombia, Latin America, Mexico |
| JustAd | Android, IOS, Mobile Web | CPC | Banners, Interstitial, Video | Israel, USA |
| Kiip | iOS, Android | CPA | Content Lock, Rewards | UK, USA |
| Komli Mobile | Android, IOS, Windows Phone | CPA, CPC, CPD, CPL, CPM | Banners, Rich Media | Global |
| Leadbolt | Android, IOS, Windows Phone | CPC, CPI, CPM | Audio, Banners, Interstitial, Offerwall, Video | Australia, Brazil, Canada, China, Global, India, Russia, UK, USA |
| LifeStreet Media | Android, IOS, Mobile Web | CPA, CPC, CPI | Banners, Custom, Rich Media | USA |
| Madnet | Android, IOS, Mobile Web | CPA, CPC, CPM | Interstitial, Rich Media, Video | Russia |
| Madvertise | Android, IOS | CPC, CPM | Banners, Rich Media, Video | Austria, Germany |
| MassiveImpact | Android, IOS, Mobile Web, Windows Phone | CPA, CPD, CPI, CPL | Various | Asia, USA |
| MdotM | Android, IOS, Mobile Web | CPA, CPC, CPI, CPM | Banners | USA |
| Medialets | Android, IOS, Mobile Web | CPC, CPM | Rich Media | USA |
| Metaps | Android, IOS, Mobile Web | CPA | Native | China, Japan, Taiwan, UK, USA |
| Microsoft | Mobile Web | CPC, CPM | Banners, Search | Global, USA |
| mMedia | Android, IOS, Windows Phone | CPC, CPM | Display, Rich Media, Video | Global |
| Mobfox | Android, IOS, Mobile Web | CPC | Banners, Rich Media, Video | Europe, Global |
| MobileCore | Android, iOS | CPC | App Walls, Interstitial, Offerwall | Israel, USA |
| MobileFuse | Android, IOS, Mobile Web | CPC, CPM | Banners, Interstitial, Rich Media, Video | USA |
| MobPartner | iOS, Android, Windows Phone, BlackBerry, Java | CPC, CPI, CPS, CPL, Hybrid | Banner, Interstitial, Video, Offer Wall | |
| Mobusi | Android, Feature Phone, IOS, Mobile Web, Windows Phone | CPA, CPC, CPI, CPL, CPM | Banners, Interstitial, Popups, Redirects, Rich Media | Global, Latin America, Mexico, Spain |
| Mojiva | Android, IOS, Mobile Web | CPC, CPM, Pay Per Call | Banners, Rich Media | USA |
| MoPub | iOS, Android | CPC, CPM | Banner, Expandable, Interstitial, Video, ORMMArich Media Ads, Landing Page | Global, USA |
| NativeX | Android, HMTL5, IOS, Unity | CPA, CPC, CPI, CPM | App Icon, Banners, Interstitial, More Games, Offerwall, Rewards, Rich Media, Video | Global |
| Opera Mediaworks | Android, IOS, Mobile Web | CPA, CPC, CPM | Banners, Rich Media, Text Ads, Video | Global, Nordic, USA |
| Phunware | Android, IOS | CPC, CPM | Banners, Interstitial, Notifications, Rich Media, Video | USA |
| Placed | Android, IOS | CPA | Custom | USA |
| PlayHaven | iOS, Android | CPI | Interstitial, Offer Wall | USA |
| PocketMath | Android, IOS, Mobile Web | CPC, CPM | Banners, Interstitial, Rich Media | Japan, USA |
| Qriously | Android, IOS, Mobile Web | CPA, CPL | Banners, Rich Media, Text Ads | UK, USA, Vienna |
| Reporo | Mobile Web | CPC, CPM | Banners, Interstitial | Global, UK |
| RevMob | Android, Corona, IOS, Unity | CPC, CPI | Interstitial | Global |
| SessionM | Android, IOS, Mobile Web | CPC, CPD, CPI | Content Lock, Rewards, Rich Media, Video | USA |
| Silverpush | Android, IOS, Mobile Web | CPC | Banners, Rich Media, Text Ads | India, USA |
| Skyrocket | Android, IOS | CPA, CPC, CPI, CPM | Banners, Interstitial, Offerwall, Text Ads | USA |
| Smaato | Android, IOS, Mobile, Windows Phone | CPC | Banners | Germany, Global |
| Solve Media | Android, IOS, Mobile Web | CPA, CPC | Banners, Custom, Rich Media, Text Ads, Video | USA |
| Splicky | Android, IOS, Mobile Web | CPC, CPM | Banners, Interstitial, Rich Media, Video | Germany, Global |
| Startapp | Android, iOS, Marmalade, Unity, Apache Cordova | CPD | App Icon | Global |
| StartMeApp | Android, IOS, Mobile Web | CPC | Rich Media | Brazil, Latin America, Mexico, UK, USA |
| StrikeAd | Android, IOS, Mobile Web | CPC, CPM | Banners | UK, USA |
| SupersonicAds | Android, IOS, Mobile Web | CPC, CPM | Banners, Offerwall, Rich Media, Video | Israel, UK, USA |
| TapGage | Android, IOS, Mobile Web | CPC, CPD, CPI | Banners | Canada, Indonesia |
| Tapjoy | iOS, Android, Windows Phone | CPI, CPD | Banner, Interstitial, Video, Offer Wall | Global, Israel |
| Tapsense | Android, IOS, Mobile Web | CPA, CPC, CPI | Rich Media, Video | USA |
| TapTap | Android, IOS, Mobile Web | CPC, CPM | Banners, Interstitial, Rich Media, Video | Spain |
| Taptica | Android, IOS | CPA, CPC | Banners, Interstitial, Text Ads, Video | Latin America, USA |
| ThinkNear | Android, IOS | CPM | Banners, Rich Media | Global, USA |
| Todacell | Android, IOS | CPC, CPD, CPM | Banners | Germany, India, Israel, UK |
| Trademob | Android, IOS | CPA, CPC, CPI | Banners, Rich Media, Search | Europe, France, Germany, Spain, UK |
| Unilead | Android, IOS, Mobile Web | CPA | App Walls, Banners, Interstitial, Messaging, Search, Social | Eastern Europe, Russia |
| URX | Android, IOS | CPC | Banners, Rich Media | USA, US |
| Voltari | Android, IOS | CPC | Banners, Interstitial, pre-roll, Rich Media | USA, US |
| Vserv | Android, IOS, Mobile Web | CPC, CPD, CPI | Banners, Content Lock, Interstitial, Offerwall, Rich Media, Video | India |
| Vungle | Android, IOS | CPC | Video | UK, USA |
| WapStart | Android, IOS, Mobile Web | CPC | Banners | Russia |
| Webmoblink | Mobile Web | CPC, CPM | Banners, Video | Brazil, Colombia, Latin America, Mexico, USA |
| Widdit | Android | CPC | Banners, Interstitial | USA |
| Widespace | Android, IOS | CPC, CPM | Banners, Rich Media | Nordic |
| xAd | Mobile Web | CPC, CPL | Coupons, Lead Gen | USA |
| Ybrant | Android, IOS, Mobile Web | CPC, CPM | Audio, Interstitial, Rich Media, Text, Video | India |
| YeahMobi | Android, IOS, Mobile Web | CPA, CPC, CPI | Banners | China, Global |
| Yieldmo | Android, IOS | CPC, CPI | Banners, Rich Media, Text Ads | USA |
| Yoc | Android, IOS, Mobile Web | CPC, CPM | Banners, Rich Media | Austria, Germany, Spain, UK |
| Yoose | Android, IOS | CPC | Coupons | USA |
| YouMi | Android, IOS, Mobile Web | CPA, CPC, CPM | Banners, Rich Media, Text Ads | China |
| YuMe | Android, IOS, Mobile Web, Windows Phone | CPA, CPC | Custom, pre-roll, Rich Media, Video | Europe, UK |
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