5 Hidden Secret Behind Great Website Landing Page

Have you ever thought what how popular brand make great website landing pages and use those very same techniques for your own landing page in website? Ever wonder what a multi-billion dollar company does with their marketing budget? What do their landing pages look like?

Well here’s a secret: emotions sell.

Go to a luxury car maker’s page and what do you see? A dangerously fast car.

What about Apple’s page on their new iPhone? You’ll see an incredibly beautiful smartphone.
I’ve “borrowed” some tactics from these cash rich marketing departments for you. Here’s what to focus on:

1. A clear call to Action for website landing page:

Step 10 feet back and see if you can spot it. The main goal of your page is to convert, so remove unnecessary distractions. You might have a great blog, an awesome Facebook page, and a lot more information somewhere…but if I start clicking around I might never come back.

2. Lead with differentiation.

Tell me why you’re special. How does your product or service different from the next competitor?
When the iPhone 5s was introduced, it came with a fingerprint sensor and gold colored option. Do you offer phone support when no one else does? Brag about it. Either way, fined something to differentiate your service or product.

Learn more about landing page best practices here.

3. Consider the visual hierarchy.

Stand 5 feet back from your screen. Of the information you’re trying to convey, some things are critical, others important, and others helpful. Look over the messages you want on the page and determine the most critical, what provides additional support and what might be great to include if there were space.

4. Choose a great background and perfect stock image.

The best images amplify your call to action. They don’t make the text harder to read or distract the visitor. Images of people can evoke emotions or even use body language to point toward your call-to-action.

5. Choose best fonts and colors.

Sometimes it seems like the world has been created in Arial. Don’t limit yourself – Use custom fonts that make visitor read more in your content and fall in love with your website.