5 Psychology behind a successful landing page that you should know

In this lesson: You’ll learn how to get inside your customer’s head. Pamper them for the first 30 days and they’ll never leave you.

With how automated and systematized everything is on the internet, it’s becoming increasingly important to treat your customers well and provide great support. This includes everyone, unless your business has a deliberate and intentionally well calculated decision not to. Here are some tips for establishing a great relationship with your customers.

1. Send a personal thank you note
    At the very least, reach out to anyone you notice sharing the love and genuinely thank them! If you have their mailing address (because they’re a customer), hand write a personal note from you, the Founder, and pop it in the mail. Do you think that would have a positive impact?

2. Pay attention
    Let them know you’re there and offer your help. For example, if your product is a 10 lesson online course, and you see they reached lesson 4 and got stuck – reach out to them!

3. Ask for their feedback.
    Many times you can establish a great relationship just by asking for feedback. It shows your customer that you care, and you can learn something to improve your product.

4. Get rid of all no-reply email addresses.
    If possible, get rid of all no-reply@somewhere.com email addresses and make it easier for customers to contact you. You should WANT to make it easy for customers to reach out.

5. And lastly, don’t stop selling!
    Be sure to keep extolling the benefits of your product or service to your existing customers. Remind them every week what tremendous value they’re getting and all the ways their life is now easier as a result… “And, uh, by the way, shouldn’t you be telling all your friends about this unparalleled awesomeness? Yes, you’re right; you should! Here’s how…”

So the basic thrust is to focus on treating your customers like royalty, making sure they receive truly remarkable service and reaching out to them personally. Make it easy for people to share the message. Remind people regularly without being obnoxious. And then start working on how to scale that and amplify your communication using the voice of your happy customers.