6 Effective ways to improve Online Campaign Results

Do you feel like you’ve done everything right, but you’re still not seeing any results? We tested and developed the product, but it still took a very long time to get the feedback I needed. Learn From your Mistakes and Improve Campaign Results.


1. Are you offering the proper incentive?
    What are you really giving away? Is it something you’d find useful? Does it help solve the customer’s problem even without your product? Make sure you are giving away something that has value enough to make the customer feel indebted to you.

2. Are you asking too much?
    The longer the sign-up form, the LESS likely potential customers are to complete it. If you really think about it, you probably don’t need to know someone’s full name, date of birth, and mother’s maiden name at this point, do you? Collect information that’s vital and that you’ll actually use so it’s worth everyone’s time.

3. Are you attracting the right people?
    Check out your web traffic stats and see where people are coming from. Check out demographic information about the people that are signing up. Are those the customers you want or expect to sign up? Perhaps you need to go back a step and adjust your marketing and traffic sources. If all your traffic comes from a cat community but you sell dog products, the people you’ve attracted probably aren’t converting.

4. Get someone else’s opinion.
    You have way too much context on your product to know if your page will be effective. Start asking people around you (who don’t work with you) if they understand what you’re offering and why they should complete your call-to-action. There is also a great service called http://fivesecondtest.com that will show your page to strangers and let you ask them questions about what they took away.

5. Make sure you fit in.
    It’s OK to be different, but does the design and copy stray too far from what your customers might already be expecting before they get to your page? If so, you might be scaring them away. Again, think about the dog grooming example: You wouldn’t want to include pictures of cats on this landing page targeted to dog owners, even if your general service also catered to cats.

5. Eliminate dead-ends.
    Once someone signs-ups, that shouldn’t be the end. They can help you spread the word! Have you told them how they can help you by directly thanking them and ASKING for them to tell their friends?

Remember: New customers are dramatically MORE likely to convert on offers if they hear about you through their friends. So make it easy for your customers to tell their friends about you . . . both through the landing page and in your follow-up emails.

And finally…failure. Don’t get discouraged if your idea doesn’t take off immediately. A good majority of new businesses will never take off as dreamed. Sometimes it’s better to just fail quickly and move on. There are plenty of opportunities if you keep trying.